Design is the cure for inequality and unfairness.

Onur Cobanli menjelaskan:
The World is unfair and unequal, because we are all different and we better be different from each other; the diversity within every one of us is what makes us strong, resilient and adaptive as species. However, with great variance of people; their desires, their wealth and capabilities, there comes a greater need for creating products that can be used by many, can be produced easily, and obtained cheaply, in order to make the World less unequal and less unfair, by providing as many people with products and tools that help them achieve their desires.