Onur Cobanliڕوونی دەکاتەوە: Good design is not always done for people and it is not always done by people. However, good design is always done for a target user; let it be aliens, robots, animals or yourself; if you know their very distinct needs, desires, ambitions and goals, you can come up with products, projects, experiences and ideas that would be demanded, beloved and bought; for understanding any such need, you would need excellent observation skills and you should invest your precious time to have an understanding of the target users.
خەڵاتی A' Design Award and Competition ی نێودەوڵەتی پایەبەرز و بەناوبانگ هەر ڕۆژێک دیزاینەرێکی بەرچاو وەک هایلایتی ڕۆژ دیاری دەکات. هۆکارەکانی ناسینەوەی شایستەی دیزاینەرە بردووەکانی A' Design Award بدۆزەوە و کارە داهێنەرانەکانیان، بەرهەمە بردووەکان و پڕۆژەکانیان بگەڕێنەوە.