When words are cheap, design will be costly.

Onur Cobanli paaiškina:
As a designer, or as a client, and also as a consumer, be cautious of clients, sellers and in general any stakeholders who make grandiose promises or underestimate the resources required for a project, product or a service. When someone easily makes commitments without considering the real costs, these cheap words, cheap commitments often leads to expensive design revisions, expensive project costs, expensive delays, and compromised quality, in the end it costs more, and not just a bit more but much more. This is a general principle, a universal truth that I follow.