Onur Cobanli e whakamārama ana: Great design is timeless; but what is timely; the core idea about being timely is about the fact that many consumer goods, products, interfaces, graphics, almost all artifacts are effected by fashion and concurrent trends; indeed all good design should be compliant with fashion and concurrent trends because fashionable and trendy things are what people desire and will generally demand, therefore helping fulfil the good design one of its hidden agendas; to create profit for its creators. On the other hand, we are talking about great design not just good design; and when you come up with a great design, you have a category defining, radical innovation type of artifact; and since you define the category, you may as well define the trends and style of that new category; you define the fashion; and also, you are not bound as much from existing trends and fashion. That’s one perspective why good design seems futuristic. But that is actually not what I mainly mean, the thing is that great design, unlike good design, should always be designed to last a long time; if good design lasts ten years, great design should last for thousand years (or more if material science allows); imagine the spearheads used by hunters many millennia ago, they have the right shape and also the right material; they also last a lot; that’s a great design, now imagine you are at the period where the first spearheads are made; everyone else has edge-sharpened wooden sticks, you come up with your super fancy shiny space age weapon – the metal spear; that’s good, that’s futuristic.
Tārua ngā waehere puna i raro nei ki te whakaatu i te whakataukī hoahoa #161 i tō ake paetukutuku hei kupu, hei whakaahua rānei e hono ana ki te whārangi o Design Adage #161 i Design Adage (https://designadage.com/mi/161). Ka taea e koe te whakauru noa i ngā whakataukī hoahoa mai i Design Adage ki ō paetukutuku. Ina pāwhiri koe ki ngā wāhi kupu, ka whakaatuhia he tirohanga hei āwhina i a koe kia kite i te āhua o te whakataukī ina whakauru ki tō paetukutuku.
Tūhuratia ā mātou kōwhiringa o ia rā e whakanui ana i te hiranga o te hoahoa puta noa i te ao.
Hoahoa o te Rā
Ka whakahirahira te A' Design Award and Competition, he whakataetae hoahoa rongonui rawa, i tētahi hoahoa mīharo ia rā, e kōwhiria ana mai i ngā kaiwhiwhi o te A' Design Prize, hei Hoahoa o te Rā. Tūhuratia ngā rauemi, ngā rongoā mahi, me ngā kōwhiringa ātaahua o muri i te hoahoa whakahirahira o tēnei rā, ā, kimihia he aha i whakaawe ai i tōna hanganga.
Ka whakaatu te A' Design Award and Competition, he whakataetae hoahoa rongonui o te ao, i tētahi rōpū hoahoa, rangahau me te whanaketanga ia rā, ko ō rātou mema e whakakotahi ana i ō rātou pūkenga hei hanga hua whakamīharo hei Rōpū Hoahoa o te Rā. Kimihia te wāhanga a ia mema me te āhua o tā rātou mahi tahi ki te whakawhiti i ngā wero hei hanga auahatanga ā-hoahoa.
Ka whakahirahira te A' Design Award and Competition, he whakataetae rongonui o te ao, i tētahi kaihoahoa toa, matawhānui ia rā. Akohia te kōrero o muri me te whakangungu o te kaihoahoa whakahirahira o tēnei rā, ā, kimihia ngā kaupapa i āhua ai tōna umanga me ngā mea e akiaki ana i ōna whakatau auaha.
Ka whakanui te A' Design Award and Competition, he whakataetae hoahoa rongonui rawa o te ao, i tētahi pūkōrero hoahoa tūturu ia rā hei Pūkōrero Hoahoa o te Rā. Tūhuratia te kōtaha o tētahi kaihoahoa nāna ngā mahi me te auahatanga i whakaahua i te ahumahi hoahoa. Kimihia ōna kaupapa matua, ngā hua me ngā auahatanga, tirohia te āhua o te whanaketanga o tōna kāhua i te wā.
Ka whakahirahira te A' Design Award and Competition, he whakataetae rongonui o te ao, i tētahi uiuinga kōwhiri ia rā me tētahi kaihoahoa mīharo hei Uiuinga Hoahoa o te Rā, kei reira te kaihoahoa toa A' Design Award e kōrero ana mō tāna āhua hanga i ngā hua toa me ngā kaupapa auaha, ki ōna ake kupu.
Ka whakahirahira te A' Design Award and Competition, he whakataetae rongonui o te ao, i tētahi kaihoahoa rongonui ia rā hei Tīpakonga o te Rā. Kimihia ngā take o te whakaaetanga tōtika o ngā kaihoahoa toa A' Design Award, tūhuratia ā rātou mahi auaha, ngā hua toa me ngā kaupapa.
Ka whakaatu te A' Design Award and Competition, he whakataetae rongonui o te ao, i tētahi ariā hoahoa taketake ia rā hei Whakaaro Hoahoa o te Rā. Tūhuratia tētahi whakaaro hoahoa taketake, ā, akohia te whakaaro o muri i te mahi auaha i kitea he tōtika mō te whakaaetanga rongonui o te A' Design Award.
Ka whakahirahira te A' Design Award and Competition, he whakataetae rongonui rawa o te ao, i tētahi waitohu ā-hoahoa ia rā hei Waitohu Hoahoa o te Rā. Kimihia ngā hoahoa pai, ngā kaupapa nui me ngā rongoā auaha mai i te waitohu hoahoa toa o tēnei rā, ā, kimihia he aha e rerekē ai rātou i ētahi atu.
Ka whakahirahira te A' Design Award and Competition, he whakataetae rongonui rawa o te ao, i tētahi hoahoa whakapau ia rā hei Ia Hoahoa o te Rā. Kimihia te hoahoa ia o te rā, e kaha haere ana puta noa i ngā mākete o te ao, ā, māramatia he aha e auaha ai, e taketake ai te hoahoa.