Onur Cobanli e whakamārama ana: Good publicity definitely starts with good design for it is much more cost effective to promote good designs. Why and how is it more effective promote good design? With the same amount of publicity budget, promoting a better design, will always yield in higher sales; this is not theoretical; this is a rule by tautology; from corporate point of view good design is whatever that sells the most. The basis is on the idea that better design products, projects, services, experiences and offerings will always have more demand than their inferior variants, provided that the information symmetry exists; i.e. good designs should be promoted at least as good enough as the inferior designs, in this case the good designs will be guaranteed to sell more; but good design will only sell more if people know about it, it is important to remember this. Now, from another perspective, good publicity starts with good design because good design products do not create negativity; if you have bad products, and if you market bad products very good, regardless of your sales, the cost of marketing will increase over time; that’s because not only you will want to create good publicity but you will also have time to spend time and energy on damage control and negative feedbacks arising from your bad design; on the other hand, good design marketing costs are more likely to decrease over time as you would naturally acquire brand ambassadors, influencers and real people who love your product and talk good about it; good design markets itself, and thus good publicity shall always start with good design.
Tārua ngā waehere puna i raro nei ki te whakaatu i te whakataukī hoahoa #720 i tō ake paetukutuku hei kupu, hei whakaahua rānei e hono ana ki te whārangi o Design Adage #720 i Design Adage (https://designadage.com/mi/720). Ka taea e koe te whakauru noa i ngā whakataukī hoahoa mai i Design Adage ki ō paetukutuku. Ina pāwhiri koe ki ngā wāhi kupu, ka whakaatuhia he tirohanga hei āwhina i a koe kia kite i te āhua o te whakataukī ina whakauru ki tō paetukutuku.
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Tūhuratia ā mātou kōwhiringa o ia rā e whakanui ana i te hiranga o te hoahoa puta noa i te ao.
Hoahoa o te Rā
Ka whakahirahira te A' Design Award and Competition, he whakataetae hoahoa rongonui rawa, i tētahi hoahoa mīharo ia rā, e kōwhiria ana mai i ngā kaiwhiwhi o te A' Design Prize, hei Hoahoa o te Rā. Tūhuratia ngā rauemi, ngā rongoā mahi, me ngā kōwhiringa ātaahua o muri i te hoahoa whakahirahira o tēnei rā, ā, kimihia he aha i whakaawe ai i tōna hanganga.
Ka whakaatu te A' Design Award and Competition, he whakataetae hoahoa rongonui o te ao, i tētahi rōpū hoahoa, rangahau me te whanaketanga ia rā, ko ō rātou mema e whakakotahi ana i ō rātou pūkenga hei hanga hua whakamīharo hei Rōpū Hoahoa o te Rā. Kimihia te wāhanga a ia mema me te āhua o tā rātou mahi tahi ki te whakawhiti i ngā wero hei hanga auahatanga ā-hoahoa.
Ka whakahirahira te A' Design Award and Competition, he whakataetae rongonui o te ao, i tētahi kaihoahoa toa, matawhānui ia rā. Akohia te kōrero o muri me te whakangungu o te kaihoahoa whakahirahira o tēnei rā, ā, kimihia ngā kaupapa i āhua ai tōna umanga me ngā mea e akiaki ana i ōna whakatau auaha.
Ka whakanui te A' Design Award and Competition, he whakataetae hoahoa rongonui rawa o te ao, i tētahi pūkōrero hoahoa tūturu ia rā hei Pūkōrero Hoahoa o te Rā. Tūhuratia te kōtaha o tētahi kaihoahoa nāna ngā mahi me te auahatanga i whakaahua i te ahumahi hoahoa. Kimihia ōna kaupapa matua, ngā hua me ngā auahatanga, tirohia te āhua o te whanaketanga o tōna kāhua i te wā.
Ka whakahirahira te A' Design Award and Competition, he whakataetae rongonui o te ao, i tētahi uiuinga kōwhiri ia rā me tētahi kaihoahoa mīharo hei Uiuinga Hoahoa o te Rā, kei reira te kaihoahoa toa A' Design Award e kōrero ana mō tāna āhua hanga i ngā hua toa me ngā kaupapa auaha, ki ōna ake kupu.
Ka whakahirahira te A' Design Award and Competition, he whakataetae rongonui o te ao, i tētahi kaihoahoa rongonui ia rā hei Tīpakonga o te Rā. Kimihia ngā take o te whakaaetanga tōtika o ngā kaihoahoa toa A' Design Award, tūhuratia ā rātou mahi auaha, ngā hua toa me ngā kaupapa.
Ka whakaatu te A' Design Award and Competition, he whakataetae rongonui o te ao, i tētahi ariā hoahoa taketake ia rā hei Whakaaro Hoahoa o te Rā. Tūhuratia tētahi whakaaro hoahoa taketake, ā, akohia te whakaaro o muri i te mahi auaha i kitea he tōtika mō te whakaaetanga rongonui o te A' Design Award.
Ka whakahirahira te A' Design Award and Competition, he whakataetae rongonui rawa o te ao, i tētahi waitohu ā-hoahoa ia rā hei Waitohu Hoahoa o te Rā. Kimihia ngā hoahoa pai, ngā kaupapa nui me ngā rongoā auaha mai i te waitohu hoahoa toa o tēnei rā, ā, kimihia he aha e rerekē ai rātou i ētahi atu.
Ka whakahirahira te A' Design Award and Competition, he whakataetae rongonui rawa o te ao, i tētahi hoahoa whakapau ia rā hei Ia Hoahoa o te Rā. Kimihia te hoahoa ia o te rā, e kaha haere ana puta noa i ngā mākete o te ao, ā, māramatia he aha e auaha ai, e taketake ai te hoahoa.