Onur Cobanlisut'inchan: There is some wrong conception going around that all new design must be unique and original, that's too romantic, and too much far away from reality. People are confusing art with design. In art, it is desirable that your work is original and unique. In design, it is desirable your product, project, service or experience design is better than whatever exists in the market; it is never about originality, it is not a race to originality; indeed it should be preferably not original; it should be built upon; it should improve upon existing. Of course when you have amazing idea that redefines a product segment, you have a type of disruptive innovation, that's for sure great design, it is most likely original and unique but remember that idea and goal is not about being original or unique, that's a trap for the young romantic designers, the real goal of design is to make things better, to make products superior, services and experiences way better, keep that in mind, and be proud, even if your design is similar to others in the market; indeed the market requires your product to be similar to others in the market; because most design is optimized; there is an optimum shape and form for many products, which in return forces you to adapt a commonly accepted and efficiency proven form, then there is also customer expectations, which also affect how a product should be, feel free to be unoriginal and common, for in the end, it does not matter, all it matters is that your design is better and superior.
Mundu intirinpi diseño allinyayninta kuskanchaspa sapa punchaw akllasqa rikuchiykunaykuta tariy.
Punchawpa Diseño
Ancha hatun yuyaychasqa A' Design Award and Competitionqa sapa punchaw huk sumaq diseñota rikuchin, A' Design Prize chaskiqkunamanta akllasqata, Punchawpa Diseño hina. Kunan punchawpa akllasqa diseñopa materialninkunata, llamkanapaq allichasqankunata hinaspa sumaq kay akllayninkunata tariy, hinaspa imarayku chay rurasqa karqa chayta yachay.
Mundo junt'upi reqsisqa hinaspa ancha hatun yuyaychasqa A' Design Award and Competitionqa sapa punchaw cheqaq diseño leyendata Punchawpa Diseño Leyenda hina kusichin. Huk diseñadormanta portafoliota tariy, paypa rurasqankuna hinaspa kamaynin diseño industriata tikrarqan. Diseño Leyendamanta hatun proyectokunata, productokunata hinaspa innovacionkunata riqsiy, hinaspa imayna estilun pacha puriyninpi wiñarqan chayta qhaway.
Ancha hatun yuyaychasqa hinaspa internacionalpi respetasqa A' Design Award and Competitionqa sapa punchaw huk akllasqa tapukuyta rikuchin, huk hatun diseñadormanta, Punchawpa Diseño Tapukuy hina. Chaypi A' Design Award atipaq diseñadorqa imayna pay kikillan siminwan premiosqa productokunata hinaspa innovador proyectokunata ruran chayta rakin.
Internacionalpi hatun yuyaychasqa hinaspa reqsisqa A' Design Award and Competitionqa sapa punchaw huk allin diseñadorta Punchawpa Hatun Rikuchiy hina qhawachin. A' Design Award atipaq diseñadorkunapa allin chaskisqa riqsichisqankupa imaraykuta yachay, hinaspa paykunapa kamasqa rurasqankunata, premiosqa productokunata hinaspa proyectokunata tariy.
Internacionalpi respetasqa A' Design Award and Competitionqa sapa punchaw huk original diseño conceptota Punchawpa Diseño Yuyay hina rikuchin. Huk original diseño yuyayta tariy, hinaspa imayna yuyaymi chay akllasqa kamasqa rurasqata A' Design Award riqsisqanpaq yupaychasqa rikurichin chayta yachay.
Internacionalpi reqsisqa hinaspa ancha hatun yuyaychasqa A' Design Award and Competitionqa sapa punchaw huk diseño pusasqa marqata Punchawpa Diseño Marca hina rikuchin. Kunan punchawpa premiosqa diseño marcamanta allin diseñota, hatun proyectokunata hinaspa innovador allichaykunata tariy, hinaspa imami paykunata competencia-manta sapanchachin chayta riqsiy.
Mundo junt'upi hatun yuyaychasqa hinaspa ancha yupaychasqa A' Design Award and Competitionqa sapa punchaw huk tendencia churay diseño rikuchin Punchawpa Diseño Tendencia hina. Punchawpa tendencia diseñota tariy, may pachapi qhatukunapi kallpachakuspa, hinaspa imarayku chay diseño innovador hinaspa original kasqanta unanchay.