Onur Cobanlisut'inchan: I am pretty much certain I had said this in another way, but before I explain my quote, I want to tell you why I bother to explain my other quotes; it is because I do not want people to put into my mouth; I do not want people later to hypothesise why I said what I said, I want to tell my opinion as is, without little interpretation as possible, that being said; great design should mainly focus on the elimination of the problem; there are many products, projects, services that focus on providing you with relief; relief is a pain killer; most products are pain killers; they make you numb to your pain; the cause of the pain is still there, the cause of the pain must be addressed; of course that is more expensive and requires more effort and thinking but it should be done; great design must focus on finding the source of the problem and fixing it; we must cure the patient instead of providing the patient with temporarily reliefs that are not curing the patient; to cure the patient, you must eliminate the issue that is causing the pain at the first place; for all products, for all services, we could think, why these exists; is it because of inability of another product to fulfil its duty completely; is it a systematic problem or because of government? You really need to dig deep into the source. Let me give you some very tangible examples: You need to buy a car because you need to go to work long distance; your design solution to buy a car is bad design; you moving next to work or working from distance or hopefully getting a job next to work if you have to travel, that is proper good design; not only you now do not need car to go to work (sure buy it anyway and travel other places), but you do not lose hours in the traffic every day either. You have a datacentre with heated up computers, you buy cooling; that’s bad design; you must move your datacentre to a cold climate so you could use the external cold reserve, which is free and also more environmentally sound, that is good design; or you should redesign the CPUs to be more efficient and emit less heat, that is even better design. The problem as you see is that the solution scope is generally not within the same design domain; but it is in the larger design domain nonetheless, therefore while it is easy to say this quote, it is very hard to put it into action; yet we should because in the long run this is the way.
Mundu intirinpi diseño allinyayninta kuskanchaspa sapa punchaw akllasqa rikuchiykunaykuta tariy.
Punchawpa Diseño
Ancha hatun yuyaychasqa A' Design Award and Competitionqa sapa punchaw huk sumaq diseñota rikuchin, A' Design Prize chaskiqkunamanta akllasqata, Punchawpa Diseño hina. Kunan punchawpa akllasqa diseñopa materialninkunata, llamkanapaq allichasqankunata hinaspa sumaq kay akllayninkunata tariy, hinaspa imarayku chay rurasqa karqa chayta yachay.
Mundo junt'upi reqsisqa hinaspa ancha hatun yuyaychasqa A' Design Award and Competitionqa sapa punchaw cheqaq diseño leyendata Punchawpa Diseño Leyenda hina kusichin. Huk diseñadormanta portafoliota tariy, paypa rurasqankuna hinaspa kamaynin diseño industriata tikrarqan. Diseño Leyendamanta hatun proyectokunata, productokunata hinaspa innovacionkunata riqsiy, hinaspa imayna estilun pacha puriyninpi wiñarqan chayta qhaway.
Ancha hatun yuyaychasqa hinaspa internacionalpi respetasqa A' Design Award and Competitionqa sapa punchaw huk akllasqa tapukuyta rikuchin, huk hatun diseñadormanta, Punchawpa Diseño Tapukuy hina. Chaypi A' Design Award atipaq diseñadorqa imayna pay kikillan siminwan premiosqa productokunata hinaspa innovador proyectokunata ruran chayta rakin.
Internacionalpi hatun yuyaychasqa hinaspa reqsisqa A' Design Award and Competitionqa sapa punchaw huk allin diseñadorta Punchawpa Hatun Rikuchiy hina qhawachin. A' Design Award atipaq diseñadorkunapa allin chaskisqa riqsichisqankupa imaraykuta yachay, hinaspa paykunapa kamasqa rurasqankunata, premiosqa productokunata hinaspa proyectokunata tariy.
Internacionalpi respetasqa A' Design Award and Competitionqa sapa punchaw huk original diseño conceptota Punchawpa Diseño Yuyay hina rikuchin. Huk original diseño yuyayta tariy, hinaspa imayna yuyaymi chay akllasqa kamasqa rurasqata A' Design Award riqsisqanpaq yupaychasqa rikurichin chayta yachay.
Internacionalpi reqsisqa hinaspa ancha hatun yuyaychasqa A' Design Award and Competitionqa sapa punchaw huk diseño pusasqa marqata Punchawpa Diseño Marca hina rikuchin. Kunan punchawpa premiosqa diseño marcamanta allin diseñota, hatun proyectokunata hinaspa innovador allichaykunata tariy, hinaspa imami paykunata competencia-manta sapanchachin chayta riqsiy.
Mundo junt'upi hatun yuyaychasqa hinaspa ancha yupaychasqa A' Design Award and Competitionqa sapa punchaw huk tendencia churay diseño rikuchin Punchawpa Diseño Tendencia hina. Punchawpa tendencia diseñota tariy, may pachapi qhatukunapi kallpachakuspa, hinaspa imarayku chay diseño innovador hinaspa original kasqanta unanchay.