Design products ennobles their consumers.

Onur Cobanli поясняет:
Good design adds tremendous value to products and projects; making them safer, more efficient, easy to use, easy to maintain, cheaper to manufacture yet more enjoyable, more valuable; good design adds value and contributes to the quality of life of its users; when you use or experience good design; you are treated as a nobility; you get the best experience, you get the best possible outcomes; because good design thinks on behalf of you how to make you happy; nobility of good design obliges it to act honorably and generous to you; meanwhile also granting you a noble status sometimes even literally by contributing to positive perception of you by others. Good design is noble and good design also makes you noble. Think it from a different perspective; if good design can solve your problems and perhaps all problems in an indefinite future; and since problems are cause of fights and savage behavior; you would fight less and act more noble; you would be more noble thanks to good design. Furthermore, perhaps no need to say that good design also implies good education and cultural heritage, which are also important foundations of being noble.