Onur Cobanliasobanura: Investing in excellent marketing for a well-designed product ensures that its value is fully realized and communicated to potential customers, clients and consumers. Great marketing can elevate the success of a superior design because when the marketing is a multiplier, it makes sense to market good design because good design is a big value to multiply; the better the design, the more ads you should have; it is true good design does not need advertising as it creates its own demand, but we cannot allow to be politically correct here and let's say it out loud: not advertising good design is simply a really bad thing, not advertising good design is huge disservice to the planet, to people, to environment to which the good design would bring value to; if it is good design, advertise it more and completely.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.