Onur Cobanliasobanura: First and foremost, bad design is always costly and this cost is not always straightforward; it can come in form of opportunity costs, environment costs, time costs, and of course it can be financial costs; because good design is well thought of, on the long run it is expected to be more efficient, more resource friendly, more durable and more sustainable. On the other hand, as a designer, it is important to educate your clients that cutting corners on design may save money initially but often leads to costly mistakes, poor performance, and diminished value in the long run. This adage is about advocating for investing in quality design from the start, as it is more cost-effective and beneficial in the long term as well as investing in purchasing good design, demanding good design as a consumer; it effects both the producers and consumers alike.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.