Onur Cobanliasobanura: Every product has a lifetime, and it is hard to keep a product alive for long periods of time especially if it is not designed good initially; think of these; a physical product would need replacement parts, replacement materials, consumables, you need to be able to also commit to producing them for a long time, if you care slightest for the people and you should. As a designer, remember that designing a product is just the beginning; ensuring its long-term success requires ongoing maintenance, updates, and support from you. Sustaining a product's quality and relevance is a significant challenge. This applies also to digital products, services, maintaining quality, and sometimes maintaining existence is simply hard.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.