Onur Cobanliasobanura: Bad design does not just hurt economically disadvantaged individuals, low-income communities, vulnerable populations, marginalized groups, people facing economic hardship or underprivileged individuals; it hurts all; it hurts the rich, the affluent, it hurts the bourgeoisie and the proletariat. Bad design is not about bad products; it is bad economics systems, bad governance systems, bad design of healthcare, bad design is the enemy of mankind. Bad design affects everyone. From the affluent and economically elite to the working class, no one is immune to negative effects of bad design. Bad design is not just about flawed products; it reflects inadequate political systems, ineffective social services, and suboptimal medical structures. Bad design is an adversary to all of humanity. Bad design is the real enemy of all populations.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.