Onur Cobanliasobanura: Without passion, design might meet basic functional standards but lacks the soul that characterizes great work - that's because design is a hard thing and requires sacrifice, sacrifice of your time, your thought and your energy; a soul sacrifice of sorts. Therefore, passion is indeed a very strong driving force that compels designers to go beyond the ordinary, to innovate, and to overcome challenges, another force is self-respect, and for some, could even be money. For me, passion is one of the main ingredients that fuels late-night brainstorming sessions, relentless prototyping, and the pursuit of perfection.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.