Onur Cobanliasobanura: Poor design succeeds in the marketplace only when consumers lack proper knowledge or understanding. When buyers are well-informed and educated about product qualities, they naturally gravitate toward better design solutions. When the buyer is educated, they tend to buy good design, but when the buyer is not educated or wise to the facts that a product is poor quality, bad design, the buyer may mistakenly buy bad design, in a world where all customers are knowledgeable, bad design would be less likely to exist, the only reason why it would still exist even with perfect information symmetry because even bad design could be considered good, when the price is right.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.