Onur Cobanliasobanura: design is the capacity to bring together unrelated concepts, mundane materials, and simple ideas and forms to create something out of the blue, to create something magical that helps us to sustain our lives in a more beautiful, happier, easier, and safe way. Inspiration for design is everywhere; it is our needs, it is our potentials, it is what we have, it is what we want to have; the whole design process is about thinking of everything we have and everything we do not have, and everything we rather not have; it is the process of processing ideas in a meaningful way.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.