Onur Cobanliasobanura: There are many companies that make mediocre products work by creating great advertising campaigns for them (which also involves good design), for advertising and marketing is a very strong tool for good business, but an even greater tool is good design; because when you have good design, your customers, clients, and consumers contribute to your marketing and promotion; now your consumers and clients marketing on your behalf is very important because personal referrals carry much more trust and results in higher sales, and the endorsements is a very strong tool for marketing, advertising and in generally are great for business. Advertising and marketing, is also one of the highest cost items within a good business, so it makes all the sense to invest in your products as much as you could to make them market themselves; with good design you will either spend less in marketing costs or achieve more sales with the same marketing budget; it is profitable to invest in good design, it costs cheaper to market good design; good design sells easier.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.