Onur Cobanliasobanura: Great design is advantageous because great design is cheaper to promote, advertise, publicize and market than any other design; great design sells itself. Great design is adventurous, great design is daring and risk-taking because great design takes much more time and effort to arrive at. In many cases, you have a good design; that is a local maxima, you are at top of a little mountain; however great design is closer to a global maxima, if good design is a hill, great design is like mount Fuji or Everest or the Olympus, to climb to these greater heights requires you to abandon your local maxima and seek for bigger, higher mountains, and then another, and then another, until you are completely exhausted, but happy; this is the design adventure, this is the risk, and in most cases, it is a risk very well worth taking.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.