Onur Cobanliasobanura: Great design is impressive already before your experience it; unlike good design that is humble and simple, great design reaches out to you; it calls for you, it makes you desire it. Great design helps you express yourself; because within the greatness and perfection of great design, you find a piece of yourself; a part within you, similar to that of great design, that you wish to show to the World; to grow, and to promote; and great design helps you achieve just that; it helps you express your grandeur, or humbleness, for great design is a great tool for expression but also empowering. You want comfort, great design makes you more comfortable. You want power, great design makes you powerful. You want sexy, great design makes you sexier. Great design is impressive, as it can widely amplify your own capabilities, desires and adjectives, and great design is expressive as a reflection of your own self, your own ego. How many times you love a perfect product for its perfection? Have you ever though that you maybe like the perfection rather then the product that imbues it; perhaps because you value perfection; and perhaps it is perfection you value as within your soul that it is your own perfection and self-image that you wish to grow and promote. Who knows?.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.