Onur Cobanliasobanura: Great design should appeal to both your mind and your heart, and it should also come from both your mind and your hearth. Great design should embed reasoning, science, rationale, sense, wisdom and experience as well as good aesthetics. For me, the emotional aspect for most great designs is not coming from the looks but from the intrinsic beauty; when I know that the designers had though of even the finest details, that are not necessarily visible, it gives me great joy and emotional pleasure; I love well thought products, they make me happy. You may have good design with purely logic, but for great design you will need to pour in some emotion.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.