Onur Cobanliasobanura: That is to say great design not only employs creativity but also strategy; great design is not about making something truly original but your great design, in the end, is supposed to be original to a degree for sure, that’s because originality gives you a competitive advantage by making your design less common if not unique therefore creativity and originality allows you to have a limited monopolistic control in the market thanks to your different design, this is valuable. Strategy is equally important for great design, I use strategy at its widest meaning; that is planning details; thinking details, having good control over and implementing technology, realization, distribution, marketing and promotion within the design itself, the design strategy, is a very vital parts of great design.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.