Onur Cobanliasobanura: Great design extends your horizons and allows you to explore even greater things because you do not need to shrink your mind fighting for problems; you have a great product, great service; you do not have an headache; you are relaxed; when you are relaxed, you are free, when you are free, your mind wonders and wanders; when your mind wonders and wanders, you have an opportunity to come up with original and interesting ideas, some terrible and some great; great design is your friend; it gives you piece of mind, calmness; great design cultivates an environment where you can focus on future projects rather than current issues; great design eliminates problems, it grants you the time to thing of more great things.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.