Onur Cobanliasobanura: Design needs extensive investment, the investment is mental, you need to think, think and think a bit more after thinking much more before you could create a good design. Good design requires much thinking because it must anticipate, good design anticipates future trends as well as future problems and issues, it considers the details, it consider potential users and their potential needs that are not yet addressed, good design is designing for a future that does not exist yet, thus before your make good design, you need to simulate future, and that requires you to invest your mind as much as you can.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.