Onur Cobanliasobanura: Design has two aspects, a logical part (engineering) and emotional part (art), for me design is logic + emotion, art + engineering, given this design must be crazy like art for its artistic exploration, and it must be non-crazy like design for its technical aspects; design has calculated risk even though it is original, it must be socially desirable, thus must create social value, it should be crazy in a sense it must be different, not tried before, but it must be non-crazy in a sense that this new thing must be experimented, tested and tried before released to society, because good design is crazy non-crazy.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.