Onur Cobanliasobanura: Industrial design is about selling to the masses; millions and billions of products, to millions and billions of people. People are varied, people have varied needs, people have varied desires and people definitely have varied uses of the same product. Example: Of course you do not need to consider a chair as a stair; a chair is for seating, but also think that many customers might indeed one day stand on it to reach something higher, so make it steady, make it strong, the example could perhaps not be relevant in future when we fly, but then, when we fly, there will be even more examples.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.