Onur Cobanliasobanura: For producer, good design means products that cost less to produce (such as thanks to better production planning, less waste creation, use of correct materials and technologies that lead to cheaper production, transportation ease, stack-able, durable etc), less to sell (aesthetic and looking good, thus easier to be desired, self marketing, self promoting). For consumers, all the same things; but from the other side: sustainable, desirable, durable, functional. Good design makes everyone happy, it creates utility and added value for all parties, not just the buyer nor just the seller, thus good design is sustainable by its definition.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.