Onur Cobanliasobanura: First, Good Design, is naturally good. The idea is simple; by definition good design is anything (products, projects, services, experiences and processes) that creates value at large; this added value is not just for the consumer, the client, the manufacturer or the distributor; the added value is for all; it is for the society and it is for the environment. Second, Good Design is desired and coveted; it has intrinsic value for which people would exchange their wealth, power and influence for. With the first definition in mind; if you create value for everyone, you become a better person. With the second statement, good design brings wealth, power and influence. The thing is that, even if you give out and distribute your good design free of charge, it still creates wealth to the society, and you, being a part of the society still gain wealth through the good design you gave out for free. Likewise good design could bring in power; power in literal sense if not for its extended meaning of influence; power as a capacity to achieve a task; good design helps you achieve more. Finally, good design could also bring recognition and influence.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.