Onur Cobanliasobanura: Good designers must be able to have an understanding of the larger picture; to see what others cannot see, to predict what others don't think about, and to put together pieces that is hold by many others. Good design is like putting together a puzzle, putting together many little parts, from different knowledge domains and industries together to create something new and unique that works as intended. Today, world is specialized, everyone tries to be best at one particular thing, however to be a good designer, you need to be good at many fields, example; chair design; you need to know human anatomy, ergonomics, material science, production technologies, logistics, marketing, market trends, human psychology, and much more just to be able to create a good chair that feels good to sit, that feels safe to sit, that is cheap to produce and cheap to transport and easy to market. Good design requires you to be a polymath.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.