Onur Cobanliasobanura: In order to design something really good, you need to know a lot about everything; for example, let's consider industrial design; you need not only think about form and function but also market needs, transportation, logistics, ecological considerations, profits and economics of production, supply, demand, material science, ergonomics, emotional qualities, packaging, graphics communication, distribution, marketing... this list goes on and on; you must be truly invested in knowing everything you could about the product, to make it a good product, and for yourself to be a good designer.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.