Onur Cobanliasobanura: There are many paths to designing a product, you can start with blue sky, you can start with available technology, you can start with market requirements, and you might be successful, however if you start with end-customer in your mind; if you design your product or service in a way to make the end-customer happy (and of course affordable by end-customer) you will definitely be successful. In order to design for the end-customer, you need to have good anthropological research, epistemological research, observation and experimentation, you must question, understand, know and think like the end-user.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.