Onur Cobanliasobanura: To become a good designer, you must fight and beat over your ego. Beating or winning over your ego means listening to feedback, keeping your eye and ears open, welcoming, critique. Listening to other experts, and not turning a blind eye on what your peers say; it is respecting other people's opinions. Now, what I am saying is not to do what all people wants; that's no good; what I am saying is listen to all, digest and internalise these outspoken ideas, try to understand why people say what they say, to discover hidden needs as well as unseen possibilities and opportunities; in order to make slight yet powerful improvements to your design.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.