Onur Cobanliasobanura: Industrial design product, as the name suggest, is when a product is mass produced by the industrial complex. When you mass produce an artwork, which serves an aesthetic or emotional purpose, you create an industrial product with aesthetic and emotional function. Art becomes design, some emotions would get lost, such as uniqueness of the work, the handcraft value and more, but there is an offset; the original remains one piece yet the industrial product would reach millions, would make millions happy and aesthetically or emotionally satisfied. Some believe art is for society, then industrial design is the highest art.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.