Onur Cobanliasobanura: The whole purpose of design is to make people happy, without design, you would be running without your clothes in the forest trying to escape from a predator, most likely your loved ones would die young from preventable illnesses and your children may be eaten in front of your eyes. We are humans, our greatest strength is not our muscles or tiny claws that we call nails; our greatest strength is our minds, our greatest strength is our capacity to affect our environment with our designs, you cannot live any life without design, let alone good life. Design is essential for our survival and good design ensures a good life; better housing, better rules, better tools make your life great.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.