Onur Cobanliasobanura: The World is unfair and unequal, because we are all different and we better be different from each other; the diversity within every one of us is what makes us strong, resilient and adaptive as species. However, with great variance of people; their desires, their wealth and capabilities, there comes a greater need for creating products that can be used by many, can be produced easily, and obtained cheaply, in order to make the World less unequal and less unfair, by providing as many people with products and tools that help them achieve their desires.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.