Onur Cobanliasobanura: For centuries, scientists of the era spent their life on alchemy, the power to convert one element from one another, that did not happen obviously, because of a lack of science. However, today the science is able to indeed transform one element to another, yet something else is not happening; and that it is a simple thing; transmutation of materials into happiness; or in other terms design, and this time it does not happen not because of lack of science but because of lack of proper education and skill. When you learn how to design, you have almost a godlike power to shape and alter your environment, to transform abstract ideas and raw materials into tangible goods and services and to make people happy and satisfied. Not learning how to design is akin to not learning how to talk.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.