Onur Cobanliasobanura: Good design doesn’t always sell, without good marketing because there are literally millions of products, designs, ideas and services that compete with each other and it is really hard to get the word out; it take time for people to discover your work but design is time-relevant, sometimes it is fashionable when it is created and it is high-tech when it is realized, but it does not necessarily stay fashionable or high-tech, so you have a small time frame while your good design is actually good, and in that small time-frame you need to communicate your design effectively and reach the right people the right time, and that’s only possible with marketing.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.