Onur Cobanliasobanura: There are many people that call themselves designers, but are far away from the concept. Knowing how to use some computer programs to fix or change existing concepts does not make you a designer. A designer is an awakened being, with a potential to create positive value for the society. A designer is a changer, transformer, transmuter. A designer always improves, always designs. If you are a true design, walking on the street is painful, you see so many designs that you wish to fix. True designers make design an integral part of their lives, since design is not just making something look more appealing, but it is also about making systems efficient, products durable, production cheaper, systems ecological etc.
Igihembo gikomeye cyane kandi gikomeye ku rwego mpuzamahanga A' Design Award and Competition kigaragaza buri munsi ikiganiro cyatoranyijwe n'umushushanyamashusho udasanzwe nk'Ikiganiro ku Gushushanya cy'Umunsi, aho umushushanyamashusho watsinze igihembo cya A' Design Award asangiza uburyo arema, mu magambo ye, ibicuruzwa byatsinze n'imishinga y'ubuhanga bushya.
Igihembo gikomeye cyane ku isi yose A' Design Award and Competition kigaragaza buri munsi igishushanyo gishyira mu mwanya nk'Ibyerekezo Bishya mu Gushushanya by'Umunsi. Menya igishushanyo kigezweho cy'umunsi, kigenda cyiyongera mu masoko ku isi yose, kandi usobanukirwe icyatuma igishushanyo ari gishya kandi kidasanzwe.