Onur Cobanlie fa'amatala mai: Investing in excellent marketing for a well-designed product ensures that its value is fully realized and communicated to potential customers, clients and consumers. Great marketing can elevate the success of a superior design because when the marketing is a multiplier, it makes sense to market good design because good design is a big value to multiply; the better the design, the more ads you should have; it is true good design does not need advertising as it creates its own demand, but we cannot allow to be politically correct here and let's say it out loud: not advertising good design is simply a really bad thing, not advertising good design is huge disservice to the planet, to people, to environment to which the good design would bring value to; if it is good design, advertise it more and completely.
Kopi vaega o le fa'ailoga o lo o i lalo e fa'aalia ai le muāgagana o le mamanu #1096 i lau lava upega tafa'ilagi e pei o tusitusiga pe o se ata e so'otaga atu i le itulau o le Design Adage #1096 i le Design Adage (https://designadage.com/sm/1096). E mafai ona e tu'u i totonu fua upu faautautā e uiga i le mamanu mai le Design Adage i au upega tafa'ilagi. Pe a e kiliki i luga o vaega o tusitusiga, o le a fa'aalia se muai va'aiga e fesoasoani ia te oe e va'ai le auala e foliga ai le muāgagana pe a tu'ufa'atasi i lau upega tafa'ilagi.
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Su'esu'e a matou filifiliga fa'apitoa o le aso e fa'amanatu ai le silisili ese i le mamanu i le lalolagi atoa.
Mamanu o le Aso
O le fa'ailoga mamea A' Design Award and Competition e fa'aalia se mamanu silisili ese i aso ta'itasi, filifilia mai tagata na maua le A' Design Prize, e avea ma le Mamanu o le Aso. Su'esu'e mea na faia, fofo fa'alelē, ma filifiliga matagofie o le mamanu fa'apitoa o le aso nei ma ia iloa le mea na musuia ai.
O le fa'ailoga mamea A' Design Award and Competition e fa'aalia i aso ta'itasi se au su'esu'e ma atina'e, o ē e tu'ufa'atasia a latou tomai e fausia ai se oloa po o se galuega silisili ese e avea ma le Au Mamanu o le Aso. Iloa le sao a sui ta'itasi ma le auala na la'ua galulue fa'atasi ai e fausia le fautuaina fou i le mamanu.
O le fa'ailoga mamea ma le lauiloa A' Design Award and Competition e fa'aalia i aso ta'itasi se tufuga mamanu silisili ese, va'aia mamao, manumalo. A'oa'o e uiga i le tala'aga ma le a'oa'oga a le tufuga mamanu fa'apitoa o le aso nei ma ia iloa galuega na fausia ai lana galuega ma le mea e fa'aoso ai ana filifiliga tomai.
O le fa'ailoga mamea A' Design Award and Competition e fa'amanatu i aso ta'itasi se ta'alo moni o le mamanu e avea ma le Ta'alo o le Mamanu o le Aso. Su'esu'e le teugatusitusiga a se tufuga mamanu o ana galuega ma le tomai ua fausia ai le alamanuia o le mamanu. Iloa a latou galuega tetele, oloa ma fautuaina fou na fausia e le Ta'alo o le Mamanu ma va'ai le auala na atiina ae ai lo latou sitaili.
O le fa'ailoga mamea A' Design Award and Competition e fa'aalia i aso ta'itasi se fa'atalanoaga filifilia ma se tufuga mamanu silisili ese e avea ma le Fa'atalanoaga Mamanu o le Aso, lea e fa'asoa ai e le tufuga mamanu manumalo a le A' Design Award le auala e fausia ai, i ana lava upu, oloa manumalo ma galuega fautuaina fou.
O le fa'ailoga mamea A' Design Award and Competition e fa'ailogaina i aso ta'itasi se tufuga mamanu iloga e avea ma le Fa'ailoga o le Aso. Iloa mafua'aga o le fa'ailogaina tatau o tufuga mamanu manumalo a le A' Design Award ma su'esu'e a latou galuega tomai, oloa ma galuega manumalo.
O le fa'ailoga mamea A' Design Award and Competition e fa'aalia i aso ta'itasi se manatu mamanu tuemau e avea ma le Manatu Mamanu o le Aso. Su'esu'e se manatu mamanu tuemau, ma a'oa'o e uiga i le mafaufauga i tua o le galuega tomai na maua le fa'ailogaina mamea a le A' Design Award.
O le fa'ailoga mamea A' Design Award and Competition e fa'aalia i aso ta'itasi se fa'ailoga oloa e fa'amuamua le mamanu e avea ma le Fa'ailoga Oloa Mamanu o le Aso. Iloa mamanu lelei, galuega tetele ma fofo fautuaina fou mai le fa'ailoga oloa manumalo o le aso nei, ma iloa le mea e ese ai mai isi.
O le fa'ailoga mamea A' Design Award and Competition e fa'aalia i aso ta'itasi se mamanu fa'atūina aga fou e avea ma le Aga Fou o le Mamanu o le Aso. Iloa le mamanu aga fou o le aso, o lo o maua le malosi i maketi i le lalolagi atoa, ma ia malamalama i le mea e fautuaina fou ma tuemau ai le mamanu.