Onur Cobanlie fa'amatala mai: There is some wrong conception going around that all new design must be unique and original, that's too romantic, and too much far away from reality. People are confusing art with design. In art, it is desirable that your work is original and unique. In design, it is desirable your product, project, service or experience design is better than whatever exists in the market; it is never about originality, it is not a race to originality; indeed it should be preferably not original; it should be built upon; it should improve upon existing. Of course when you have amazing idea that redefines a product segment, you have a type of disruptive innovation, that's for sure great design, it is most likely original and unique but remember that idea and goal is not about being original or unique, that's a trap for the young romantic designers, the real goal of design is to make things better, to make products superior, services and experiences way better, keep that in mind, and be proud, even if your design is similar to others in the market; indeed the market requires your product to be similar to others in the market; because most design is optimized; there is an optimum shape and form for many products, which in return forces you to adapt a commonly accepted and efficiency proven form, then there is also customer expectations, which also affect how a product should be, feel free to be unoriginal and common, for in the end, it does not matter, all it matters is that your design is better and superior.
Kopi vaega o le fa'ailoga o lo o i lalo e fa'aalia ai le muāgagana o le mamanu #686 i lau lava upega tafa'ilagi e pei o tusitusiga pe o se ata e so'otaga atu i le itulau o le Design Adage #686 i le Design Adage (https://designadage.com/sm/686). E mafai ona e tu'u i totonu fua upu faautautā e uiga i le mamanu mai le Design Adage i au upega tafa'ilagi. Pe a e kiliki i luga o vaega o tusitusiga, o le a fa'aalia se muai va'aiga e fesoasoani ia te oe e va'ai le auala e foliga ai le muāgagana pe a tu'ufa'atasi i lau upega tafa'ilagi.
Tusitusiga ma So'otaga o le Muāgagana o le Mamanu
Ata Fa'amatalaga ma So'otaga o le Muāgagana o le Mamanu
E Iai Sau Upu Faautautā e Uiga i le Mamanu?
Aumai lau upu faautautā e uiga i le mamanu i le Rule!
Su'esu'e a matou filifiliga fa'apitoa o le aso e fa'amanatu ai le silisili ese i le mamanu i le lalolagi atoa.
Mamanu o le Aso
O le fa'ailoga mamea A' Design Award and Competition e fa'aalia se mamanu silisili ese i aso ta'itasi, filifilia mai tagata na maua le A' Design Prize, e avea ma le Mamanu o le Aso. Su'esu'e mea na faia, fofo fa'alelē, ma filifiliga matagofie o le mamanu fa'apitoa o le aso nei ma ia iloa le mea na musuia ai.
O le fa'ailoga mamea A' Design Award and Competition e fa'aalia i aso ta'itasi se au su'esu'e ma atina'e, o ē e tu'ufa'atasia a latou tomai e fausia ai se oloa po o se galuega silisili ese e avea ma le Au Mamanu o le Aso. Iloa le sao a sui ta'itasi ma le auala na la'ua galulue fa'atasi ai e fausia le fautuaina fou i le mamanu.
O le fa'ailoga mamea ma le lauiloa A' Design Award and Competition e fa'aalia i aso ta'itasi se tufuga mamanu silisili ese, va'aia mamao, manumalo. A'oa'o e uiga i le tala'aga ma le a'oa'oga a le tufuga mamanu fa'apitoa o le aso nei ma ia iloa galuega na fausia ai lana galuega ma le mea e fa'aoso ai ana filifiliga tomai.
O le fa'ailoga mamea A' Design Award and Competition e fa'amanatu i aso ta'itasi se ta'alo moni o le mamanu e avea ma le Ta'alo o le Mamanu o le Aso. Su'esu'e le teugatusitusiga a se tufuga mamanu o ana galuega ma le tomai ua fausia ai le alamanuia o le mamanu. Iloa a latou galuega tetele, oloa ma fautuaina fou na fausia e le Ta'alo o le Mamanu ma va'ai le auala na atiina ae ai lo latou sitaili.
O le fa'ailoga mamea A' Design Award and Competition e fa'aalia i aso ta'itasi se fa'atalanoaga filifilia ma se tufuga mamanu silisili ese e avea ma le Fa'atalanoaga Mamanu o le Aso, lea e fa'asoa ai e le tufuga mamanu manumalo a le A' Design Award le auala e fausia ai, i ana lava upu, oloa manumalo ma galuega fautuaina fou.
O le fa'ailoga mamea A' Design Award and Competition e fa'ailogaina i aso ta'itasi se tufuga mamanu iloga e avea ma le Fa'ailoga o le Aso. Iloa mafua'aga o le fa'ailogaina tatau o tufuga mamanu manumalo a le A' Design Award ma su'esu'e a latou galuega tomai, oloa ma galuega manumalo.
O le fa'ailoga mamea A' Design Award and Competition e fa'aalia i aso ta'itasi se manatu mamanu tuemau e avea ma le Manatu Mamanu o le Aso. Su'esu'e se manatu mamanu tuemau, ma a'oa'o e uiga i le mafaufauga i tua o le galuega tomai na maua le fa'ailogaina mamea a le A' Design Award.
O le fa'ailoga mamea A' Design Award and Competition e fa'aalia i aso ta'itasi se fa'ailoga oloa e fa'amuamua le mamanu e avea ma le Fa'ailoga Oloa Mamanu o le Aso. Iloa mamanu lelei, galuega tetele ma fofo fautuaina fou mai le fa'ailoga oloa manumalo o le aso nei, ma iloa le mea e ese ai mai isi.
O le fa'ailoga mamea A' Design Award and Competition e fa'aalia i aso ta'itasi se mamanu fa'atūina aga fou e avea ma le Aga Fou o le Mamanu o le Aso. Iloa le mamanu aga fou o le aso, o lo o maua le malosi i maketi i le lalolagi atoa, ma ia malamalama i le mea e fautuaina fou ma tuemau ai le mamanu.