Onur Cobanlie fa'amatala mai: I am pretty much certain I had said this in another way, but before I explain my quote, I want to tell you why I bother to explain my other quotes; it is because I do not want people to put into my mouth; I do not want people later to hypothesise why I said what I said, I want to tell my opinion as is, without little interpretation as possible, that being said; great design should mainly focus on the elimination of the problem; there are many products, projects, services that focus on providing you with relief; relief is a pain killer; most products are pain killers; they make you numb to your pain; the cause of the pain is still there, the cause of the pain must be addressed; of course that is more expensive and requires more effort and thinking but it should be done; great design must focus on finding the source of the problem and fixing it; we must cure the patient instead of providing the patient with temporarily reliefs that are not curing the patient; to cure the patient, you must eliminate the issue that is causing the pain at the first place; for all products, for all services, we could think, why these exists; is it because of inability of another product to fulfil its duty completely; is it a systematic problem or because of government? You really need to dig deep into the source. Let me give you some very tangible examples: You need to buy a car because you need to go to work long distance; your design solution to buy a car is bad design; you moving next to work or working from distance or hopefully getting a job next to work if you have to travel, that is proper good design; not only you now do not need car to go to work (sure buy it anyway and travel other places), but you do not lose hours in the traffic every day either. You have a datacentre with heated up computers, you buy cooling; that’s bad design; you must move your datacentre to a cold climate so you could use the external cold reserve, which is free and also more environmentally sound, that is good design; or you should redesign the CPUs to be more efficient and emit less heat, that is even better design. The problem as you see is that the solution scope is generally not within the same design domain; but it is in the larger design domain nonetheless, therefore while it is easy to say this quote, it is very hard to put it into action; yet we should because in the long run this is the way.
Kopi vaega o le fa'ailoga o lo o i lalo e fa'aalia ai le muāgagana o le mamanu #731 i lau lava upega tafa'ilagi e pei o tusitusiga pe o se ata e so'otaga atu i le itulau o le Design Adage #731 i le Design Adage (https://designadage.com/sm/731). E mafai ona e tu'u i totonu fua upu faautautā e uiga i le mamanu mai le Design Adage i au upega tafa'ilagi. Pe a e kiliki i luga o vaega o tusitusiga, o le a fa'aalia se muai va'aiga e fesoasoani ia te oe e va'ai le auala e foliga ai le muāgagana pe a tu'ufa'atasi i lau upega tafa'ilagi.
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Mamanu o le Aso
O le fa'ailoga mamea A' Design Award and Competition e fa'aalia se mamanu silisili ese i aso ta'itasi, filifilia mai tagata na maua le A' Design Prize, e avea ma le Mamanu o le Aso. Su'esu'e mea na faia, fofo fa'alelē, ma filifiliga matagofie o le mamanu fa'apitoa o le aso nei ma ia iloa le mea na musuia ai.
O le fa'ailoga mamea A' Design Award and Competition e fa'aalia i aso ta'itasi se au su'esu'e ma atina'e, o ē e tu'ufa'atasia a latou tomai e fausia ai se oloa po o se galuega silisili ese e avea ma le Au Mamanu o le Aso. Iloa le sao a sui ta'itasi ma le auala na la'ua galulue fa'atasi ai e fausia le fautuaina fou i le mamanu.
O le fa'ailoga mamea ma le lauiloa A' Design Award and Competition e fa'aalia i aso ta'itasi se tufuga mamanu silisili ese, va'aia mamao, manumalo. A'oa'o e uiga i le tala'aga ma le a'oa'oga a le tufuga mamanu fa'apitoa o le aso nei ma ia iloa galuega na fausia ai lana galuega ma le mea e fa'aoso ai ana filifiliga tomai.
O le fa'ailoga mamea A' Design Award and Competition e fa'amanatu i aso ta'itasi se ta'alo moni o le mamanu e avea ma le Ta'alo o le Mamanu o le Aso. Su'esu'e le teugatusitusiga a se tufuga mamanu o ana galuega ma le tomai ua fausia ai le alamanuia o le mamanu. Iloa a latou galuega tetele, oloa ma fautuaina fou na fausia e le Ta'alo o le Mamanu ma va'ai le auala na atiina ae ai lo latou sitaili.
O le fa'ailoga mamea A' Design Award and Competition e fa'aalia i aso ta'itasi se fa'atalanoaga filifilia ma se tufuga mamanu silisili ese e avea ma le Fa'atalanoaga Mamanu o le Aso, lea e fa'asoa ai e le tufuga mamanu manumalo a le A' Design Award le auala e fausia ai, i ana lava upu, oloa manumalo ma galuega fautuaina fou.
O le fa'ailoga mamea A' Design Award and Competition e fa'ailogaina i aso ta'itasi se tufuga mamanu iloga e avea ma le Fa'ailoga o le Aso. Iloa mafua'aga o le fa'ailogaina tatau o tufuga mamanu manumalo a le A' Design Award ma su'esu'e a latou galuega tomai, oloa ma galuega manumalo.
O le fa'ailoga mamea A' Design Award and Competition e fa'aalia i aso ta'itasi se manatu mamanu tuemau e avea ma le Manatu Mamanu o le Aso. Su'esu'e se manatu mamanu tuemau, ma a'oa'o e uiga i le mafaufauga i tua o le galuega tomai na maua le fa'ailogaina mamea a le A' Design Award.
O le fa'ailoga mamea A' Design Award and Competition e fa'aalia i aso ta'itasi se fa'ailoga oloa e fa'amuamua le mamanu e avea ma le Fa'ailoga Oloa Mamanu o le Aso. Iloa mamanu lelei, galuega tetele ma fofo fautuaina fou mai le fa'ailoga oloa manumalo o le aso nei, ma iloa le mea e ese ai mai isi.
O le fa'ailoga mamea A' Design Award and Competition e fa'aalia i aso ta'itasi se mamanu fa'atūina aga fou e avea ma le Aga Fou o le Mamanu o le Aso. Iloa le mamanu aga fou o le aso, o lo o maua le malosi i maketi i le lalolagi atoa, ma ia malamalama i le mea e fautuaina fou ma tuemau ai le mamanu.