Good Design is marketed, Great Design is sold. - Onur Cobanli
Polelo e Khethiloeng

Good Design is marketed, Great Design is sold.

— Onur Cobanli
Good vs Great
3272
Onur Cobanli o na le dipolelo tse 1045 tse khethiloeng tsa moralo.
Sheba dipolelo tsohle tsa Onur Cobanli.
Jarolla Polelo ya Moralo #707 - Good vs Great.
Sheba profaele le portfolio ya morali Onur Cobanli.
Onur Cobanli o hlalosa:
Good design requires more marketing effort then great design and is less profitable therefore; the idea is that the better the design, the higher the conversation rate for any marketing campaign; when you show a good design to x number of people, y number of people will buy it, and when you show a great design to x number of people z number of people will buy it, z > y will hold true; you spent the same marketing bucks but you get more ROI with better design; if you are creating a consumer good which you aim to sell millions, and market for tens of millions, then you better focus heavily on your initial design; because later it will be much easy to market these better designs, and also the better the design the more demand, with an accelerating way; a little increment in design value will lead to a greater value in perceived quality and will most likely result in higher sales.

E Lefuweng

Na O Na le Polelo ya Hao ya Moralo?

Re romele polelo ya hao ya moralo ka Good vs Great!

Re Romele Polelo ya Hao ya Moralo

Pontšo ya Letsatsi le Letsatsi

Hlahloba dikhetho tsa rona tsa letsatsi le letsatsi tse ketekang botle ba moralo lefatšeng ka bophara.

Moralo o Hlahisitsoeng oa Letsatsi o bontšang botle bo hlolileng moputso

Moralo oa Letsatsi

A' Design Award and Competition e tummeng haholo e hlahisa moralo o makatsang letsatsi le letsatsi, o kgethiloeng hara baamohedi ba A' Design Prize, e le Moralo oa Letsatsi. Hlahloba dimatheriale, ditharollo tsa tšebeliso, le dikhetho tsa botle ka mora moralo o hlahisitsoeng kajeno mme o fumane se neng se o khothaletsa.

Fumana Moralo oa Kajeno
Sehlopha sa Moralo sa Letsatsi se hlolileng moputso se sebetsang hammoho diprojekeng tse ntjha

Sehlopha sa Moralo sa Letsatsi

A' Design Award and Competition e tsebahalang lefatšeng ka bophara e hlahisa sehlopha sa moralo, dipatlisiso le ntšetsopele letsatsi le letsatsi, seo litho tsa sona di kopanyang bokgoni ba bona ho theha sehlahiswa kapa projeke e makatsang e le Sehlopha sa Moralo sa Letsatsi. Fumana karolo ya setho ka seng le kamoo ba sebeditseng hammoho ho hlola boqapi ba moralo.

Kopana le Sehlopha sa Moralo
Morali oa Letsatsi setšoantšo se hlahisang motho ea boqapi ea ketekwang kajeno

Morali oa Letsatsi

A' Design Award and Competition e hlomphehang haholo le e tsebahalang lefatšeng ka bophara e hlahisa morali ea makatsang, ea nang le pono, ea hlolileng moputso letsatsi le letsatsi. Ithute ka moelelo le koetliso ya morali ea hlahisitsoeng kajeno mme o fumane diprojeke tse bopileng mosebetsi oa hae le se susumetsang diqeto tsa hae tsa boqapi.

Bona Pono ya Bona
Lengolo la Moralo la Letsatsi le bontšang diketsahalo tsa bophelo bohle moralong

Lengolo la Moralo la Letsatsi

A' Design Award and Competition e tsebahalang lefatšeng ka bophara e keteka lengolo la moralo le 'nete letsatsi le letsatsi e le Lengolo la Moralo la Letsatsi. Hlahloba portfolio ya morali eo mesebetsi le boqapi ba hae bo bopileng indasteri ya moralo. Fumana diprojeke tsa hae tse kgolo, dihlahiswa le ditlhahiso tse ntjha tse entseng ke Lengolo la Moralo mme o bone kamoo setaele sa hae se ileng sa hlahella ka teng ha nako e ntse e tsamaya.

Hlompha Lefa la Bona
Puisano ya Moralo ya Letsatsi e nang le puisano e tebileng le morali ea hlolileng A' Design Award

Puisano ya Moralo ya Letsatsi

A' Design Award and Competition e hlomphehang haholo le e tsebahalang lefatšeng ka bophara e hlahisa puisano e khethiloeng letsatsi le letsatsi le morali ea makatsang e le Puisano ya Moralo ya Letsatsi, moo morali ea hlolileng A' Design Award a arolelana ka mantswe a hae kamoo a etsang dihlahiswa tse hlolileng moputso le diprojeke tse ntjha.

Bala Puisano
Kgethollo ya Letsatsi e hlahisang morali ea makatsang ea hlolileng A' Design Award

Kgethollo ya Letsatsi

A' Design Award and Competition e tsebahalang lefatšeng ka bophara e totobatsa morali ea hlokolosi letsatsi le letsatsi e le Kgethollo ya Letsatsi. Fumana mabaka a ka morao ho tumelo e lokelang ya barali ba hlolileng A' Design Award mme o hlahlobe mesebetsi ya bona ya boqapi, dihlahiswa le diprojeke tse hlolileng moputso.

Bona Kgethollo ya Kajeno
Mohopolo oa Moralo oa Letsatsi o hlahisang mohopolo o mosha o fetang meeli ya boqapi

Mohopolo oa Moralo oa Letsatsi

A' Design Award and Competition e hlomphehang lefatšeng ka bophara e hlahisa mohopolo oa moralo o mosha letsatsi le letsatsi e le Mohopolo oa Moralo oa Letsatsi. Hlahloba mohopolo oa moralo o mosha, mme o ithute ka monahano o ka morao ho mosebetsi oa boqapi o fumaneng tumelo ya A' Design Award e hlomphehang.

Hlahloba Mohopolo
Letšoao la Moralo la Letsatsi le totobatsang botle ba boitsebiso ba letšoao le filosofi ya moralo

Letšoao la Moralo la Letsatsi

A' Design Award and Competition e tsebahalang lefatšeng ka bophara e hlahisa letšoao le tsamaiswang ke moralo letsatsi le letsatsi e le Letšoao la Moralo la Letsatsi. Fumana moralo o motle, diprojeke tse kgolo le ditharollo tse ntjha ho tswa letšoaong la moralo le hlolileng moputso la kajeno, mme o fumane se le kgethollang ho tse ding.

Fumana Letšoao
Tšekamelo ya Moralo ya Letsatsi e bontšang mekhoa e metjha ya moralo e bopang bokamoso ba moralo

Tšekamelo ya Moralo ya Letsatsi

A' Design Award and Competition e tsebahalang lefatšeng ka bophara e hlahisa moralo o behang tšekamelo letsatsi le letsatsi e le Tšekamelo ya Moralo ya Letsatsi. Fumana moralo o tšekamelang oa letsatsi, o ntseng o hola memarakeng lefatšeng ka bophara, mme o utloisise se etsang hore moralo oo o be o mosha le oa pele.

Hlahloba Tšekamelo
FUMANA TSE LING: Diprofaele tsa Barali Meralo e Metle Moputso oa Moralo