Onur Cobanlio hlalosa: Good designs solve great problems; but great designs prevent and destroy the root problems; for me the real purpose of design, the noble purpose of design, is not to make problem solving products that would be later sold for profits but rather to create problem preventing products, projects, services, experiences and ideas that eliminate a problem and therefore the need of many other follow-up products that solve such problems. Let me give you some examples: Good design is medicine that help you regulate your sugar levels when you are diabetic. Great design is about teaching you how to eat healthy so that you do not become diabetic or finding a permanent cure, such as by means of bio-engineering so you do not need the drugs at the first place. Good design is about designing more efficient vehicles, and great design is about designing cities and manufacturing such that less travel is needed for various needs. Good design is air-conditioning, great design is living at the climate that you prefer, great design is preventing climate change so you do not need air-conditioning as much. Good design is adhesive bandages, and great design is designing products with attention to its details that they do not cut people at the first place. Good design solves your problems. Great designs are aimed at preventing problems. In most cases, the great design variant of a good design is not a product or project within the same category or magnitude, but you can make your own good products as great as possible by imagining what could go wrong; if you think of what problems your product, project or service may bring forward, you may implement mechanisms, features and ideas that would prevent such problems, in the end, you will have something close to a great design albeit at a smaller level, but nonetheless your design will be much greater. When it comes to government level projects, popular interfaces or fast selling consumer goods, those types of designs for which millions of people would interact with, use or consume, you truly have a chance at greatness; and you should definitely invest your energy to perfect your design; because each one of your problem preventive ideas will make many people much happier, unbeknownst to them of course (because it does not directly make them happy but rather prevent them from being sad). Think of this idea; how can I prevent this problem at the first place; not how you can just patch it or apply a solution to it.
Kopitsa dikarolo tsa khoutu ya mohloli tse ka tlase ho bontša polelo ya moralo #711 websaeteng ya hao e le mongolo kapa e le setšoantšo se khokahantsweng ho kgutlela leqepheng la Design Adage #711 ho Design Adage (https://designadage.com/st/711). O ka kenya dipolelo tsa moralo ka bolokolohi ho tswa ho Design Adage ho di-websaete tsa hao. Ha o tobetsa libakeng tsa mongolo, ponahatso e tla bontšoa ho o thusa ho bona kamoo polelo e ka shebahala kateng ha e kentswe websaeteng ya hao.
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Hlahloba dikhetho tsa rona tsa letsatsi le letsatsi tse ketekang botle ba moralo lefatšeng ka bophara.
Moralo oa Letsatsi
A' Design Award and Competition e tummeng haholo e hlahisa moralo o makatsang letsatsi le letsatsi, o kgethiloeng hara baamohedi ba A' Design Prize, e le Moralo oa Letsatsi. Hlahloba dimatheriale, ditharollo tsa tšebeliso, le dikhetho tsa botle ka mora moralo o hlahisitsoeng kajeno mme o fumane se neng se o khothaletsa.
A' Design Award and Competition e tsebahalang lefatšeng ka bophara e hlahisa sehlopha sa moralo, dipatlisiso le ntšetsopele letsatsi le letsatsi, seo litho tsa sona di kopanyang bokgoni ba bona ho theha sehlahiswa kapa projeke e makatsang e le Sehlopha sa Moralo sa Letsatsi. Fumana karolo ya setho ka seng le kamoo ba sebeditseng hammoho ho hlola boqapi ba moralo.
A' Design Award and Competition e hlomphehang haholo le e tsebahalang lefatšeng ka bophara e hlahisa morali ea makatsang, ea nang le pono, ea hlolileng moputso letsatsi le letsatsi. Ithute ka moelelo le koetliso ya morali ea hlahisitsoeng kajeno mme o fumane diprojeke tse bopileng mosebetsi oa hae le se susumetsang diqeto tsa hae tsa boqapi.
A' Design Award and Competition e tsebahalang lefatšeng ka bophara e keteka lengolo la moralo le 'nete letsatsi le letsatsi e le Lengolo la Moralo la Letsatsi. Hlahloba portfolio ya morali eo mesebetsi le boqapi ba hae bo bopileng indasteri ya moralo. Fumana diprojeke tsa hae tse kgolo, dihlahiswa le ditlhahiso tse ntjha tse entseng ke Lengolo la Moralo mme o bone kamoo setaele sa hae se ileng sa hlahella ka teng ha nako e ntse e tsamaya.
A' Design Award and Competition e hlomphehang haholo le e tsebahalang lefatšeng ka bophara e hlahisa puisano e khethiloeng letsatsi le letsatsi le morali ea makatsang e le Puisano ya Moralo ya Letsatsi, moo morali ea hlolileng A' Design Award a arolelana ka mantswe a hae kamoo a etsang dihlahiswa tse hlolileng moputso le diprojeke tse ntjha.
A' Design Award and Competition e tsebahalang lefatšeng ka bophara e totobatsa morali ea hlokolosi letsatsi le letsatsi e le Kgethollo ya Letsatsi. Fumana mabaka a ka morao ho tumelo e lokelang ya barali ba hlolileng A' Design Award mme o hlahlobe mesebetsi ya bona ya boqapi, dihlahiswa le diprojeke tse hlolileng moputso.
A' Design Award and Competition e hlomphehang lefatšeng ka bophara e hlahisa mohopolo oa moralo o mosha letsatsi le letsatsi e le Mohopolo oa Moralo oa Letsatsi. Hlahloba mohopolo oa moralo o mosha, mme o ithute ka monahano o ka morao ho mosebetsi oa boqapi o fumaneng tumelo ya A' Design Award e hlomphehang.
A' Design Award and Competition e tsebahalang lefatšeng ka bophara e hlahisa letšoao le tsamaiswang ke moralo letsatsi le letsatsi e le Letšoao la Moralo la Letsatsi. Fumana moralo o motle, diprojeke tse kgolo le ditharollo tse ntjha ho tswa letšoaong la moralo le hlolileng moputso la kajeno, mme o fumane se le kgethollang ho tse ding.
A' Design Award and Competition e tsebahalang lefatšeng ka bophara e hlahisa moralo o behang tšekamelo letsatsi le letsatsi e le Tšekamelo ya Moralo ya Letsatsi. Fumana moralo o tšekamelang oa letsatsi, o ntseng o hola memarakeng lefatšeng ka bophara, mme o utloisise se etsang hore moralo oo o be o mosha le oa pele.