Onur Cobanlio hlalosa: Good publicity definitely starts with good design for it is much more cost effective to promote good designs. Why and how is it more effective promote good design? With the same amount of publicity budget, promoting a better design, will always yield in higher sales; this is not theoretical; this is a rule by tautology; from corporate point of view good design is whatever that sells the most. The basis is on the idea that better design products, projects, services, experiences and offerings will always have more demand than their inferior variants, provided that the information symmetry exists; i.e. good designs should be promoted at least as good enough as the inferior designs, in this case the good designs will be guaranteed to sell more; but good design will only sell more if people know about it, it is important to remember this. Now, from another perspective, good publicity starts with good design because good design products do not create negativity; if you have bad products, and if you market bad products very good, regardless of your sales, the cost of marketing will increase over time; that’s because not only you will want to create good publicity but you will also have time to spend time and energy on damage control and negative feedbacks arising from your bad design; on the other hand, good design marketing costs are more likely to decrease over time as you would naturally acquire brand ambassadors, influencers and real people who love your product and talk good about it; good design markets itself, and thus good publicity shall always start with good design.
Kopitsa dikarolo tsa khoutu ya mohloli tse ka tlase ho bontša polelo ya moralo #720 websaeteng ya hao e le mongolo kapa e le setšoantšo se khokahantsweng ho kgutlela leqepheng la Design Adage #720 ho Design Adage (https://designadage.com/st/720). O ka kenya dipolelo tsa moralo ka bolokolohi ho tswa ho Design Adage ho di-websaete tsa hao. Ha o tobetsa libakeng tsa mongolo, ponahatso e tla bontšoa ho o thusa ho bona kamoo polelo e ka shebahala kateng ha e kentswe websaeteng ya hao.
Mongolo oa Polelo ya Moralo le Khokahano
Setšoantšo sa Infographic sa Polelo ya Moralo le Khokahano
Hlahloba dikhetho tsa rona tsa letsatsi le letsatsi tse ketekang botle ba moralo lefatšeng ka bophara.
Moralo oa Letsatsi
A' Design Award and Competition e tummeng haholo e hlahisa moralo o makatsang letsatsi le letsatsi, o kgethiloeng hara baamohedi ba A' Design Prize, e le Moralo oa Letsatsi. Hlahloba dimatheriale, ditharollo tsa tšebeliso, le dikhetho tsa botle ka mora moralo o hlahisitsoeng kajeno mme o fumane se neng se o khothaletsa.
A' Design Award and Competition e tsebahalang lefatšeng ka bophara e hlahisa sehlopha sa moralo, dipatlisiso le ntšetsopele letsatsi le letsatsi, seo litho tsa sona di kopanyang bokgoni ba bona ho theha sehlahiswa kapa projeke e makatsang e le Sehlopha sa Moralo sa Letsatsi. Fumana karolo ya setho ka seng le kamoo ba sebeditseng hammoho ho hlola boqapi ba moralo.
A' Design Award and Competition e hlomphehang haholo le e tsebahalang lefatšeng ka bophara e hlahisa morali ea makatsang, ea nang le pono, ea hlolileng moputso letsatsi le letsatsi. Ithute ka moelelo le koetliso ya morali ea hlahisitsoeng kajeno mme o fumane diprojeke tse bopileng mosebetsi oa hae le se susumetsang diqeto tsa hae tsa boqapi.
A' Design Award and Competition e tsebahalang lefatšeng ka bophara e keteka lengolo la moralo le 'nete letsatsi le letsatsi e le Lengolo la Moralo la Letsatsi. Hlahloba portfolio ya morali eo mesebetsi le boqapi ba hae bo bopileng indasteri ya moralo. Fumana diprojeke tsa hae tse kgolo, dihlahiswa le ditlhahiso tse ntjha tse entseng ke Lengolo la Moralo mme o bone kamoo setaele sa hae se ileng sa hlahella ka teng ha nako e ntse e tsamaya.
A' Design Award and Competition e hlomphehang haholo le e tsebahalang lefatšeng ka bophara e hlahisa puisano e khethiloeng letsatsi le letsatsi le morali ea makatsang e le Puisano ya Moralo ya Letsatsi, moo morali ea hlolileng A' Design Award a arolelana ka mantswe a hae kamoo a etsang dihlahiswa tse hlolileng moputso le diprojeke tse ntjha.
A' Design Award and Competition e tsebahalang lefatšeng ka bophara e totobatsa morali ea hlokolosi letsatsi le letsatsi e le Kgethollo ya Letsatsi. Fumana mabaka a ka morao ho tumelo e lokelang ya barali ba hlolileng A' Design Award mme o hlahlobe mesebetsi ya bona ya boqapi, dihlahiswa le diprojeke tse hlolileng moputso.
A' Design Award and Competition e hlomphehang lefatšeng ka bophara e hlahisa mohopolo oa moralo o mosha letsatsi le letsatsi e le Mohopolo oa Moralo oa Letsatsi. Hlahloba mohopolo oa moralo o mosha, mme o ithute ka monahano o ka morao ho mosebetsi oa boqapi o fumaneng tumelo ya A' Design Award e hlomphehang.
A' Design Award and Competition e tsebahalang lefatšeng ka bophara e hlahisa letšoao le tsamaiswang ke moralo letsatsi le letsatsi e le Letšoao la Moralo la Letsatsi. Fumana moralo o motle, diprojeke tse kgolo le ditharollo tse ntjha ho tswa letšoaong la moralo le hlolileng moputso la kajeno, mme o fumane se le kgethollang ho tse ding.
A' Design Award and Competition e tsebahalang lefatšeng ka bophara e hlahisa moralo o behang tšekamelo letsatsi le letsatsi e le Tšekamelo ya Moralo ya Letsatsi. Fumana moralo o tšekamelang oa letsatsi, o ntseng o hola memarakeng lefatšeng ka bophara, mme o utloisise se etsang hore moralo oo o be o mosha le oa pele.