It is not good industrial design if it does not sell.
— Onur Cobanli
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Onur Cobanli explains:
The success of industrial design is measured by its ability to sell. If a product does not sell good enough, it is the collective mind (the market) telling us that the design has not met market needs and consumer preferences.
The success of industrial design is measured by its ability to sell. If a product does not sell good enough, it is the collective mind (the market) telling us that the design has not met market needs and consumer preferences.
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