S.A.I.T. Studio explains:
Design is the first step taken to meet a need or trigger an emotion. That is, design is not only an aesthetic process, but also a tool for solving a problem. The design of something aims to meet people's needs, make their lives easier, or make them experience a feeling.For example, when a product is designed, its purpose may not only be functional but also to provide an experience to the user. This experience is linked to the emotional impact that design has on people. The power of design lies in both offering a logical solution and creating the desired emotion in people.