Onur Cobanli explains:
Good designs are adapted by many and as such standardizes beauty, but great designs come and disrupt to redefine what it means to be good design. Good design establishes aesthetic patterns that become widely adopted across industries and cultures. Truly revolutionary design goes further by creating entirely new aesthetic frameworks that shift our understanding of what beauty means and how it functions. Groundbreaking work reshapes existing norms by forging fresh meanings of what is beautiful and good. It is almost like evolutionary, great designs come along and changes the DNA of society.