Mohammed Obaid explains:
This adage reflects the philosophy behind the MAWA logo, which earned the A' Design Award. The goal was not to impress with complexity but to express with clarity. Good logos do not rely on noise or trends, they carry timeless meaning. They feel inevitable, like they were always meant to exist.In designing MAWA, I focused on the essence of what the brand stands for: a mark that feels modern, elegant, and deeply rooted in cultural geometry. The challenge wasn’t to create something new, it was to uncover what was already true about the brand, then craft it into form.This quote summarizes a broader belief: design isn’t a performance, it’s a connection. When a logo resonates, it doesn’t need to explain itself. It lives in memory, it evokes trust, and it creates immediate recognition without effort. That’s what I aim for in every mark I create.