Onur Cobanli explains:
Speed sacrifices quality and thoroughness in the creative process. Taking time to explore options and test solutions prevents expensive fixes and user frustration later. Quick launches lead to long apologies (patience prevents problems). This is especially true since you realize a product or project it is then too late or to difficult to make changes, especially for tangible products, for digital products you are lucky of course, but it is always best to iterate to a point of satisfaction before realease and realization.