Onur Cobanli explains:
Every design job carries inherent excitement, varying only in degree. While some projects naturally evoke more enthusiasm, even less glamorous tasks become thrilling through active engagement. Internalizing the design process transforms ordinary assignments into enjoyable and inspiring experiences. Some more exciting than others but all design jobs are exciting except perhaps weapons and unethical jobs, but we have many crazy people who love designing weapons as well so there is that, as long as you internalize the process it will be exciting. Genuine engagement makes any design job rewarding.