Onur Cobanli explains:
Experiencing well-crafted design inspires others to create similarly compelling work. Effective design sparks creativity by demonstrating the powerful potential of aesthetics combined with function. Exposure to excellent design cultivates an ongoing desire and energy to produce more inspiring creations. Good design begets more good design. When you experience good design’s greatness, you would want to make more of it. Effective design continuously inspires further creativity.