Cognitive load is one of the most expensive costs in product design.
— Lidiia Suslova
Cognition
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Lidiia Suslova explains:
When users spend too much mental energy understanding a system, they make worse decisions and lose confidence faster. Simplicity is often an operational advantage, not an aesthetic preference.
When users spend too much mental energy understanding a system, they make worse decisions and lose confidence faster. Simplicity is often an operational advantage, not an aesthetic preference.
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